Here it is, my 100th post!!! And it is a cause for celebration. As luck would have it, I have been contacted by Hugo Boss representatives who told me of the launch of their newest fragrance – BOSS BOTTLED. SPORT. To celebrate the launch, Hugo Boss and The Bay are organizing a competition which will grant one lucky fan and a friend a chance to win a Formula 1 Montreal VIP experience, consisting of a 3 night stay in Montreal, VIP passes and spending money. All you need to do to enter is visit their newly launched site (by clicking here) from May 14-May 28.
Canadian Grand Prix is one of Montreal's most exciting events. I have had the unbelievable luck to work with them during my tenure with the World Food Programme (WFP) and it was a thrilling ride. At the time, WFP was running a global campaign against child hunger. An integral part of our campaign was the annual global walk titled "Fight Hunger: Walk the World". In 2005, the Montreal Walk coincided with the Canadian Grand Prix, so instead of cancelling our event (because let's be frank we had no chance of attracting any attention next to the noise of the screeching Formula 1 cars), we decided to join them. And for the first time in the history of the event, the Canadian Grand Prix opened its doors to a humanitarian cause. We invited a group of celebrities and marched on the track right before the race, while the giant screens all around the track blasted our call to action and the crowds waved WFP flags. This was one of my most exciting professional moments.
A few pics are below to demonstrate what you would be experiencing if you were to win the Hugo Boss competition. Good luck and make sure you call me if you win!!!!
|View from the paddock area above the Ferrari team|
|Michael Schumacher has won!|
|Ferrari team celebrating Schumacher's win|
|Walk the World participants getting ready to march on the race track|